At its recent Brandcast event, YouTube released a bunch of juicy new stats about the platform.
Here's the pick of the bunch.
Square eyes
US users aged 18 – 49 years now spend more time viewing YouTube, than watching the top 10 broadcast TV shows combined.
YouTube says that brands who advertise on YouTube during prime time connect with 56% more of this group, compared to those that advertise on TV.
In 2015 the number of hours users spent watching YouTube on TV screens doubled.
Teen dreams
Networks and movies are so passé. Today for US teens, eight of the 10 most influential celebrities are YouTube stars.
In addition, last year 800 YouTube creators passed the 1 million subscriber mark.
And over 60% of YouTube subscribers report their perception of a brand or company has been impacted by a YouTube content creator.
RECOMMENDED FOR YOU
LinkedIn Trials Premium Company Page Business Subscription
LinkedIn is looking to follow Meta’s lead as it…
LinkedIn is looking to follow Meta’s lead as it…
Google Introduces New Generative AI Video Tools
Google has recently enhanced its creative tools by integrating…
Google has recently enhanced its creative tools by integrating…
Facebook Goes All In On Vertical Video
As the digital landscape evolves, Facebook’s introduction of a…
As the digital landscape evolves, Facebook’s introduction of a…