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Report: YouTube’s Fantastic Facts

At its recent Brandcast event, YouTube released a bunch of juicy new stats about the platform.

Here's the pick of the bunch.

Square eyes

US users aged 18 – 49 years now spend more time viewing YouTube, than watching the top 10 broadcast TV shows combined.

YouTube says that brands who advertise on YouTube during prime time connect with 56% more of this group, compared to those that advertise on TV.

In 2015 the number of hours users spent watching YouTube on TV screens doubled.

Teen dreams

Networks and movies are so passé. Today for US teens, eight of the 10 most influential celebrities are YouTube stars. 

In addition, last year 800 YouTube creators passed the 1 million subscriber mark.

And over 60% of YouTube subscribers report their perception of a brand or company has been impacted by a YouTube content creator.
 

Learn with SMK through May

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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