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LinkedIn’s massive redesign looks flashy, and a little like Facebook

LinkedIn has unveiled a massive redesign to its desktop, in a bid to make the platform less cluttered, and arguably more like Facebook.

Fresh start

The update is LinkedIn's biggest ever overhaul, and features larger icons for better navigation, always-on Facebook-style chat windows, a universal search bar, and tweaked colour palette.

LinkedIn says the feed has also been reworked to show more relevant posts, and also gives insights into who is reading your content.

Engagement booster?

Aside from looking pretty and being more in line with LinkedIn's mobile experience, the new-look desktop also suggests users you might want to start a conversation with.

Since being acquired by Microsoft last year, LinkedIn has released a string of major updates. Time will tell if the facelift can boost the platform's less than stellar engagement rates.
 

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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