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DIGITAL MARKETING NEWS

LinkedIn’s new tool to shape the conversation

Hot on the heels of its desktop overhaul, LinkedIn has unveiled a new way to curate comments.

Hot stuff

LinkedIn recently changed the way longer form articles appeared on the platform, including an improved ability to target this content.

Now LinkedIn allows you to enable, or disable comments entirely from long form articles. Inappropriate comments can be reported.

No news, good news?

LinkedIn says the update is intended to give users greater choice users over the type of conversations they want to have on the platform. The feature will soon rolled out for all LinkedIn posts.

The move seems slightly curious for LinkedIn, which doesn't suffer from trolls or fake news anywhere near the levels of Twitter and Facebook.

Indeed, in the past LinkedIn has made overtures at increasing engagement, which comes with the risk of comments you might not agree with.

By sanitising content and comments, LinkedIn posts could potentially appear more as marketing, and less as authentic content.

Have you had negative experiences posting on LinkedIn? If so let us know in the comments.

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