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DIGITAL MARKETING NEWS

LinkedIn’s new tool to shape the conversation

Hot on the heels of its desktop overhaul, LinkedIn has unveiled a new way to curate comments.

Hot stuff

LinkedIn recently changed the way longer form articles appeared on the platform, including an improved ability to target this content.

Now LinkedIn allows you to enable, or disable comments entirely from long form articles. Inappropriate comments can be reported.

No news, good news?

LinkedIn says the update is intended to give users greater choice users over the type of conversations they want to have on the platform. The feature will soon rolled out for all LinkedIn posts.

The move seems slightly curious for LinkedIn, which doesn't suffer from trolls or fake news anywhere near the levels of Twitter and Facebook.

Indeed, in the past LinkedIn has made overtures at increasing engagement, which comes with the risk of comments you might not agree with.

By sanitising content and comments, LinkedIn posts could potentially appear more as marketing, and less as authentic content.

Have you had negative experiences posting on LinkedIn? If so let us know in the comments.

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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