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DIGITAL MARKETING NEWS

Study: YouTube still kicking goals

While Facebook has made great advances in video over the past two years, YouTube remains the undisputed king of online moving pictures.

Blockbusters

A report from eMarketer estimates that YouTube now has 180.1 million users in the US, and that 85% of digital viewers are on YouTube.

Alphabet, YouTube's parent company, recently posted Q4 revenue figures showing 22% growth year-on-year. YouTube was a major contributor to that increase.

Glass ceiling?

However it's not all good news. eMarketer predicts YouTube is near saturation levels in the US, leading to a growth forecast of 3.2% in 2017.

While YouTube's premium service YouTube Red has seen growing user numbers, it faces continuing competition from subscription services such as Netflix and Spotify. And then there's Facebook.

Do you use video content or advertising? Let us know your platform of choice in the comments.
 

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