[SMK] Social Media Knowledge


Locales & Chat Replay on YouTube

YouTube has launched ‘chat replay’ and location tagging, adding a sense of ‘as-if-you-were-there’ to archived copies of earlier live streams.

Where the heckles?

YouTube creators can now tag live streams with location tags that will be searchable and browsable. It’s self-explanatory and unsurprising.

Also, viewer live chat connected to the video will be saved for posterity. That means viewers will be able to see comments appear in order, as if they were watching the whole package live.

How it helps

For video consumers, location tags let them find nearby creators and get a genuine sense of a stream’s origin. From the creator perspective, location tagging is a new way to get discovered.

Live chat replay increases the sense of engagement, giving people a chance to respond to an archived live stream, even after it’s aired.

Catch-up with FB

Browsing live streams by location has been available on Facebook since early 2016. They’ve had a chat replay equivalent for some time too.

While it’s not exactly surprising to see YouTube copycatting the big blue ‘f’, it’s additional confirmation that Facebook has totally arrived as a real peer at the top tier of social video.

If YouTube still the top priority for social video release, or is Facebook takings the cake?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment