[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Number Crunch: Visual Marketing

Sometimes, looks are everything. Especially on social. Which is why visual marketing continues to grow in optical leaps and bounds across stills, video and infographics.

Ahead of the silly season here's the latest from the vivid world of visual marketing.

Snapshot

While we're easily distracted, visual stimulus can help keep our attention – at least for a little bit.

Over 81% of users only skim read text-based content, however posts with videos attached are three times more likely to attract longer engagement.

Buyer buy in

Users are 80% more likely to seek out more information about a brand after watching a product video.

While tweets with images attract 18% more clicks, 89% more Favourites, and over 100% more retweets.

Platform frenzy

2015 has been kind to the visual-based platforms, with growth pretty much uniform across the board.

This year Instagram's active user base has grown by 64%, while Tumblr and Pinterest's active user base has doubled.'

Videos viewed in Facebook's News Feed have doubled from 4 billion to 8 billion in less than one year.

On trend?

Visual marketing doesn't look like it's going away anytime soon. 

By 2018 it's estimated 84% of internet will be visual, the majority of this being made up by video.
 

Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment