As the retail world gears up for the gift-giving season, MailChimp has offered its top five tips for converting online.

Short version

To paraphrase, the crux of MailChimp’s advice is:

1. Turn transactional comms into subtle promos.
    
2. Upsell at the checkout.
    
3. Retarget browsers for conversion.
    
4. Recapture escaped sales.
    
5. Reward loyalty.

Evidenced advice

MailChimp backs some of their advice with data.

Their ‘recapture sales’ advice relates back to some of their earlier research that found ‘abandoned cart’ emails were the most profitable automation.

Notably, 67% of online shopping carts are abandoned before purchase completion. An ‘abandoned cart’ email series can flip this, increasing orders per recipient by 37%.

Partner for promotion

Most of the advice is about how MailChimp services can improve sales, but they also make broader recommendations.

Specifically, MailChimp recommends Google remarketing ads to bring browsers back to convert them into customers. They also offer a way to set up and manage your Google remarketing from within MailChimp.

You probably recognise much MailChimp’s advice already. Really, it’s a neat refresher as retail comes into its peak period, useful as a checklist for systematic optimisation.

If you’re eager for detail on any of the points, read the full post on the MailChimp blog.

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Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.