Facebook continues to open Messenger up to brands, whether users are asking for it or not.
This time, it's sponsored messages getting attention.
Get the message?
Sponsored messages were first launched a year ago, but was only available to select brands.
Now Facebook is opening up the feature to more brands, while all advertisers will gain access in the coming months.
Sponsored messages allow brands to communicate in multiple ways, from directing users to e-commerce sites to newsletter sign-ups.
To cut back on spam, sponsored messages can only be sent to customers a brand has previously communicated with, while users can block messages should they choose.
Cases in point
Facebook said Qantas experienced a 4.5X higher click-through rate using sponsored messages over a five-day campaign, compared to regular Facebook link ads.
While retailer Love Your Melon saw a 14X return on ad spend after its sponsored messages campaign.
Soon we’ll all be able to join the conversation.
Have you used sponsored messages are a brand or customer? How did it go?