[SMK] Social Media Knowledge


Sponsored Messages coming to Messenger

Facebook continues to open Messenger up to brands, whether users are asking for it or not.

This time, it's sponsored messages getting attention.

Get the message?

Sponsored messages were first launched a year ago, but was only available to select brands.

Now Facebook is opening up the feature to more brands, while all advertisers will gain access in the coming months.


Sponsored messages allow brands to communicate in multiple ways, from directing users to e-commerce sites to newsletter sign-ups.

To cut back on spam, sponsored messages can only be sent to customers a brand has previously communicated with, while users can block messages should they choose.

Cases in point

Facebook said Qantas experienced a 4.5X higher click-through rate using sponsored messages over a five-day campaign, compared to regular Facebook link ads.

While retailer Love Your Melon saw a 14X return on ad spend after its sponsored messages campaign.

Soon we’ll all be able to join the conversation.

Have you used sponsored messages are a brand or customer? How did it go?

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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