[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Martech Mashup: Dropbox’s Future Proofing

Dropbox isn’t shy about self-promotion, but they do tend to drop a few serious stats in to their marketing mix that keeps it interesting.

Unboxing the features

For a while, Dropbox has been looking to, at least partially, re-frame itself as a provider of forward-looking solutions to business problems.

The functionality they’re focussed on now include:

  • Custom-branding for shared links
  • Secure sending directly from a shared folder hub
  • Electronic document signatures, via trusted third-parties.

To give sales gravitas to their promo, Dropbox frames the above three features as solutions to prospecting, pitching and closing, respectively.

Stats to match

Dropbox then tenuously connect the sales phases to some emerging tech trends, each projected to grow by more than 100% over the next three years.

They say there’ll be a huge upswing in AI product recommendations based on customer preferences, and in classification, prediction, and reaction to purchase patterns, facilitated by ‘deep learning’.

Short back and sides

They’ve recently done a bunch of back-end improvements too, including things like making pdf previews work better through their app.

With improvements in their own systems and expanding integrations like Adobe Document Cloud, Dropbox is working smoothly towards being a staple B2B SAS provider.

Are you ready to accept Dropbox as something more than a cloud storage service, or are all these extras just lipstick on a box?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment