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Martech Mashup: Google Analytics gets deep

Google Analytics has just released a slew of updates giving marketing deeper insights into their data.

Number game

The Google Analytics mobile app now features automated insights. These appear in the Assistant screen, and display information that would have previously taken hours to crunch and access. 

For example, retailers can see which items are most popular during ad campaigns, giving a better idea of where additional spend should be focused.

Google says that automated insights get smarter over time, as it learns about your unique business needs.

Enterprise solution

Google Tag Manager, the feature designed to minimise errors in your data, now has Workspaces. This allows team members to work on the same tags simultaneously.

Finally, Google Data Studio has been beefed up to let marketers better visualise and share their data.

The studio now supports Google Cloud SQL and MySQL databases.

To find out more visit analytics.googleblog.com.
 

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