[SMK] Social Media Knowledge


Facebook’s answer to eBay: Marketplace

Facebook has announced Marketplace, a page where users can buy and sell items to their heart's content.

Best offer?

To access Marketplace, tap on the shop icon at the bottom of the Facebook app.

Marketplace will display items for sale near you. You can also search for based on category, price, and location. There’s also a location tool to help with region-specific shopping.

Tapping on an item will display the product description, general location, and details of the seller. You can then Direct Message the seller to make an offer.

It’s worth noting Facebook doesn't support any payment service for Marketplace at this stage.

Roll it out

Facebook says Marketplace has evolved from Facebook Groups, which currently sees 450 million users buying and selling stuff every month.

And while its features are fairly basic, if Marketplace takes off expect greater functionality. Something eBay. Gumtree, and Trade Me will be watching closely.

Marketplace is now available in the US, UK, Australia, and New Zealand on Facebook’s iOS and Android app.

To find out more visit newsroom.fb.com.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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