[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Martech Mashup: LinkedIn supersizes Marketing Program

LinkedIn is expanding its LinkedIn Marketing Program with the introduction of 19 fresh partners.

Technology and service providers: the new cool

With an ever-shifting digital marketing landscape, marketers are continually putting faith in tech and service providers to give them the edge in advertisement strategies.

According to LinkedIn’s Chief Marketing Technologist, Scott Brinker, 59% of advertisers place 10% of budget into technology.

The LinkedIn Marketing Partner Program is a community of service and tech providers that users can engage to improve their ROI. Companies like Hired, Lenovo, and OpenDNS have utilised the program to be matched with third-party advertisers.

Roll call

The 19 new additions fulfill four categories:

Media Buying: AdParlor, B2Linked, and SocialCode.

Marketing Analytics: Bizible, DashThis, Datorma, Hootsuite, Nugit, SocialBakers, and Falcon.io.

Audience Management: Acxiom, LiveRamp, Oracle Eloqua, Marketo, CRM Microsoft Dynamics, Driftrock, and Zapier.

Content Marketing (Asia-Specific): FrogIdeas and Text100.

These 19 new marketing partners are fleshing out LinkedIn’s Marketing Partner program to offer more to current users.

With some of the biggest names in marketing, they can only attract more.

Have you utilised LinkedIn’s Marketing Partner program? Are you enticed to seek advertising partners through LinkedIn? Give us your thoughts in our comments below.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment