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Martech Mashup: LinkedIn supersizes Marketing Program

LinkedIn is expanding its LinkedIn Marketing Program with the introduction of 19 fresh partners.

Technology and service providers: the new cool

With an ever-shifting digital marketing landscape, marketers are continually putting faith in tech and service providers to give them the edge in advertisement strategies.

According to LinkedIn’s Chief Marketing Technologist, Scott Brinker, 59% of advertisers place 10% of budget into technology.

The LinkedIn Marketing Partner Program is a community of service and tech providers that users can engage to improve their ROI. Companies like Hired, Lenovo, and OpenDNS have utilised the program to be matched with third-party advertisers.

Roll call

The 19 new additions fulfill four categories:

Media Buying: AdParlor, B2Linked, and SocialCode.

Marketing Analytics: Bizible, DashThis, Datorma, Hootsuite, Nugit, SocialBakers, and Falcon.io.

Audience Management: Acxiom, LiveRamp, Oracle Eloqua, Marketo, CRM Microsoft Dynamics, Driftrock, and Zapier.

Content Marketing (Asia-Specific): FrogIdeas and Text100.

These 19 new marketing partners are fleshing out LinkedIn’s Marketing Partner program to offer more to current users.

With some of the biggest names in marketing, they can only attract more.

Have you utilised LinkedIn’s Marketing Partner program? Are you enticed to seek advertising partners through LinkedIn? Give us your thoughts in our comments below.

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