Pop-up forms lead to +60% list growth rate according to MailChimp, so MailChimp want marketers to make things better for internet users even as they embrace what works.
MailChimp now lets form creators choose to use either single or double user opt-in for list collection. Double opt is where users enter their email address, click to join, then verify via email. Single opt-in skips verification.
Until now, MailChimp ran double opt-in as standard. The new single opt-in is simpler and will be popular with aggressive list builders, but it may lead to lists crammed with invalid email addresses.
This option launched with MailChimp’s new pop-ups, but it’s actually available for all sign-up methods.
Cleaner and triggered
The default MailChimp pop-up form has been revised. It’s now cleaner and less cluttered. When customising it, the on-screen preview now shows how your form will look overlaid on your website.
Well planned triggering makes pop-ups seem less intrusive. MailChimp now lets you trigger pop-up forms according to either time spent on a site, scroll actions, or a smart code that activates when a user seems ready to leave your site.
Metrics and access
MailChimp are also promising advanced metrics to evaluate the success of pop-up forms, though we’re yet to see how detailed they get.
These new pop-up form features are available to all MailChimp users. Even free accounts.
So, give ‘em a try and report back in the comments below about how it works out for you.
Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.