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Martech Mashup: MailChimp Opts In for Pop-Ups

Pop-up forms lead to +60% list growth rate according to MailChimp, so MailChimp want marketers to make things better for internet users even as they embrace what works.

Opt-in options

MailChimp now lets form creators choose to use either single or double user opt-in for list collection. Double opt is where users enter their email address, click to join, then verify via email. Single opt-in skips verification.

Until now, MailChimp ran double opt-in as standard. The new single opt-in is simpler and will be popular with aggressive list builders, but it may lead to lists crammed with invalid email addresses.

This option launched with MailChimp’s new pop-ups, but it’s actually available for all sign-up methods.

Cleaner and triggered

The default MailChimp pop-up form has been revised. It’s now cleaner and less cluttered. When customising it, the on-screen preview now shows how your form will look overlaid on your website.

Well planned triggering makes pop-ups seem less intrusive. MailChimp now lets you trigger pop-up forms according to either time spent on a site, scroll actions, or a smart code that activates when a user seems ready to leave your site.

Metrics and access

MailChimp are also promising advanced metrics to evaluate the success of pop-up forms, though we’re yet to see how detailed they get.

These new pop-up form features are available to all MailChimp users. Even free accounts.

So, give ‘em a try and report back in the comments below about how it works out for you.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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