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Martech Mashup: PYLON LinkedIn Engagement

LinkedIn looks set to seriously increase its targeting capabilities in 2017, thanks to a new partnership with big data outfit DataSift.

Who's looking at you, kid?

DataSift crunches data from its partners' social media feeds to create bespoke advertising products. The firm has previously teamed with Facebook, Twitter, and Tumblr.

LinkedIn and DataSift have now launched PYLON for LinkedIn Engagement. 

A lot to Like

PYLON, DataSift's marketing solution, promises unprecedented insights into LinkedIn's 467 million global users. 

PYLON will access over 130 points of data attributes, covering user and company demographics, engagements, and links. The data is gleaned from public posts, meaning no messages or private content can be accessed.

PYLON's insights are designed to create more nuanced ad targeting for marketers and brands on LinkedIn.

The move comes as Microsoft-owned LinkedIn seeks to up engagement, and make the platform a more appealing destination for ad dollars.
 

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