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DIGITAL MARKETING NEWS

Stat Attack on Apps

February 3, 2022

Reports on the death of apps have been greatly exaggerated, according to the latest figures from the App Store.

App-etite for more

Since launching in 2008, the Apple App Store has processed over 140 billion downloads.

At the recent iPhone 7 launch, Apple CEO Tim Cook also revealed the App Store had seen 106% year-on-year growth over the past two months.

Pundits have speculated that Pokemon Go is largely responsible for the surge.

Mobile moments

According to Cook, the App Store rakes in more than double the revenue of its nearest rival (presumably Google Play).

Social apps continue to dominate app downloads. Making up the top five are Facebook, Messenger, YouTube, Instagram, and Skype.

Closer to home, Monopoly at Macca's, Tricky Test 2, iTunes U, and Uber are the most popular free apps in Australia.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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