[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Stat Attack on Apps

Reports on the death of apps have been greatly exaggerated, according to the latest figures from the App Store.

App-etite for more

Since launching in 2008, the Apple App Store has processed over 140 billion downloads.

At the recent iPhone 7 launch, Apple CEO Tim Cook also revealed the App Store had seen 106% year-on-year growth over the past two months.

Pundits have speculated that Pokemon Go is largely responsible for the surge.

Mobile moments

According to Cook, the App Store rakes in more than double the revenue of its nearest rival (presumably Google Play).

Social apps continue to dominate app downloads. Making up the top five are Facebook, Messenger, YouTube, Instagram, and Skype.

Closer to home, Monopoly at Macca's, Tricky Test 2, iTunes U, and Uber are the most popular free apps in Australia.
 

Learn with SMK through Dec 2022

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

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  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

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