[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Martech Mashup: Salesforce employs AI

While we’re all waiting to the day flying cars, hoverboards, and robots arrive to do our bidding, AI is leaping ahead in unexpected and rather more practical ways.

Here’s a handy one: Salesforce is betting on machine learning to help summarise and streamline professional communication.

Program and learn

In 2017, the average person will spend over 12 hours a day consuming some form of media, and that figure will continue to rise.

Keeping up with this torrent of exponentially increasing info is a challenge, both for people and businesses.

Happily, a paper published by the clever clogs at Salesforce MetaMind reveals that advances in AI could provide new ways to condense emails and texts, making businesses more productive.

Natural language

Salesforce researchers have recently made two breakthroughs in natural language text summaries, a notoriously difficult filed. Salesforce reckons its advances could help condense complex documents into a few sentences.

Besides making it easier to get through that monster article in The New Yorker, the breakthroughs could help sales reps quickly recap email threads and identify potential leads.

This could also lead to rapid training for new recruits, while giving reps more time to build relationships with customers.

While the science is still being tweaked, it’s an indication of how tech is continuing to change the workplace. Now if Salesforce could just start work on flying cars.

Do you use AI in your workplace? Let us know in the Comments.
 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment