[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Martech Mashup: SocialRank Realtime

SocialRank has launched Realtime, a tool to help marketers react to trends and reach customers in – you guessed it – real time.

In the moment

While there are plenty of tools that let you monitor social chatter for buzzwords, Realtime aims to uncover tweets around "wants" and "needs".

Realtime uses a mix of machine learning and AI to find these diamonds in the digital rough.

For example, users wanting a coffee, or complaining about a missed flight. Posts can be filtered by location. At the moment the categories are limited to food and beverage, entertainment, and travel.

Pay it forward

Realtime pulls these tweets into a dashboard where you can delve into more data around featured users, to see if an intervention might be the right move. 

For example, one company provided students with Starbucks gift cards ahead of mid-terms exams. Or a fashion retailer offered clothing to users who tweeted about what to wear to Coachella.

While real-time social monitoring isn't new, SocialRank's proactive approach could be a boon for marketers wanting to pay it forward, and dial up some #goodkarma at the same time.

To find out more or request a demo visit socialrank.com/realtime.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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