Adobe Audience Manager was recently recognised for the third consecutive year as leader in Forrester Wave: Data Management Platform.
Q2 2017 belongs to Adobe
The Forrester Wave: Data Management Platform rates some of the biggest names in data management, such as Nielsen, KBM Group, Adform, Lotame, Salesforce, Run, Oracle, and of course, Adobe.
Since 2013 the DMP Wave report has been at the forefront of the whose who in marketing platforms, and Adobe’s Audience Manager is officially a fan favourite.
Allowing for marketers to adapt to shifting paradigms, Adobe has been impressing on a yearly basis that they are customer savvy and industry leading.
Give the people control and they’ll sing your praise
With over 84% in customer appreciation, Adobe’s array of management, segment creation, professional services, and tightened security, among others, has locked down a popular reputation for a wide spectrum of users.
As experience-driven businesses continue to strive to provide the strongest in-class-solutions possible, it’s little surprise the robust platform has received five star ratings across 27 separate criteria.
Are you a user of Adobe Audience Manager? Do you agree they pass with flying colours? Let us know in the Comments.