[SMK] Social Media Knowledge


Martech Mashup: Updated Optimize for AdWords

Optimize is part of Google Analytics Solutions, with native integration of all sorts of useful traffic and search data. The AdWords integration, launched in 2017, let us simply test and switch landing pages for ads.

Now, three new updates to Optimize and AdWords are making it even easier to make the best of web marketing metrics and tests.

Simplified integration

A new connection three-step process makes it easier than ever to connect Optimize with AdWords. Functionally, the connection happens via Analytics, which is sensible enough.

The new integration process also makes it possible to link multiple accounts at once. Previously, connecting multiple accounts could require patience and repetition.

Now, it’s possible to connect all your AdWords accounts to Optimize at the same time, as a bulk process.

Flexible keyword tests

It is also possible for the integrated services to run a single experiment that tests multiple keywords across numerous campaigns and ad groups.

Where a single variable is used across your assets, this efficiency could make tests much faster.

Where tests are faster and easier to do, they’re more likely to get done properly. Where testing is proper, actionable results are more likely to come.

Do you prefer third-party analytics, or do you put all your apples in Google’s cart?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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