[SMK] Social Media Knowledge


Martech Mashup: Updated Optimize for AdWords

Optimize is part of Google Analytics Solutions, with native integration of all sorts of useful traffic and search data. The AdWords integration, launched in 2017, let us simply test and switch landing pages for ads.

Now, three new updates to Optimize and AdWords are making it even easier to make the best of web marketing metrics and tests.

Simplified integration

A new connection three-step process makes it easier than ever to connect Optimize with AdWords. Functionally, the connection happens via Analytics, which is sensible enough.

The new integration process also makes it possible to link multiple accounts at once. Previously, connecting multiple accounts could require patience and repetition.

Now, it’s possible to connect all your AdWords accounts to Optimize at the same time, as a bulk process.

Flexible keyword tests

It is also possible for the integrated services to run a single experiment that tests multiple keywords across numerous campaigns and ad groups.

Where a single variable is used across your assets, this efficiency could make tests much faster.

Where tests are faster and easier to do, they’re more likely to get done properly. Where testing is proper, actionable results are more likely to come.

Do you prefer third-party analytics, or do you put all your apples in Google’s cart?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through August

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Data Driven Design Masterclass on Thursdays from 10 am – 12 pm AEST

2023 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

Leave a Comment