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DIGITAL MARKETING NEWS

Messenger Rooms tests in Australia

Facebookhas chosen Australia as the first market to test its new(ish) Messenger feature: Rooms.

Talk to me

Rooms is essentially a public chat feature. It's set up in a bulletin-board style and allows you to chat with strangers in real time.

Rooms is reportedly being tested as a way users can explore topics they're interested in, but that their Facebook friends may not be.

Rebirth

Rooms actually first popped up as a standalone up last year, but quickly faded from view.

While a simlar feature is available on Groups, Messenger Rooms could potentially cast a wider net – and bring different sets of users together.

At the moment Rooms is being trialled with Google Android phones in Australia and Canada.
 

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