[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook brings Instant Games to Messenger

Just months after building mini-games into Messenger, Facebook is reportedly preparing 'Instant Games' for the popular chat app.

Family fun

Basketball, soccer and chess mini-games appeared in Messenger earlier this year, with users taking turns to set scores or play against a friend.

Facebook is now set to open Messenger up to third-party developers, though it appears they will be restricted to producing turn-based games.

HTML5 is said to be the technology behind Instant Games, as Facebook looks to maximise compatibility with a variety of devices.

High hopes

Shuffle Cats Mini, a game by Candy Crush developer King, is reportedly in testing with New Zealand users.

It remains to be seen if Facebook will allow developers to integrate in-game purchases or advertising, though both would certainly boost the social network's bottom line.

Regardless, a potentially high-volume gaming platform should keep users coming back to Messenger as Facebook continues to extend the functionality of the standalone app.
 

Learn with SMK through September

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Launches Sponsored Newsletters

LinkedIn’s expanding its sponsored articles ad option to sponsored…

LinkedIn’s expanding its sponsored articles ad option to sponsored…