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DIGITAL MARKETING NEWS

Messenger’s new Bells and Whistles

Another week, another Messenger update.

This one’s a bit meatier than most and aimed at brands: Chat Extensions.

Chatterbot

Chat Extensions, announced at the F8 developers conference, lets multiple users to chat with the same business simultaneously.

To get talking, tap the (+) icon to open Chat Extensions. You can then add a business to your group. Brands already signed up include the NBA, The Wall Street Journal, Kayak, OpenTable, and Spotify.

Speak up

The update could allow brands to give their customers new experiences, based around their offering. For example, Spotify lets you share songs, and OpenTable lets you make group reservations.

Chat Extensions comes as Facebook is trying to figure out the best way to turn a buck from Messenger's 1.2 billion users.

Recent updates include the ability to send cash to other users, and the release of M, Messenger's virtual assistant. Plus a whole lot of emoticons. 

Do you use Messenger for your business? Let us know in the Comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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