[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Mobile drives local business

Facebook IQ commissioned third-party international market research firm Factworks to create a better understanding of user engagement with their latest survey.

Loco for local

More than 6000 businesses and 10,000 consumers across Canada, France, Germany, Italy, Poland, Spain, UK, and the US participated in unearthing the challenges of shopping local.

According to the analytics 87% of consumers said that trust and security was the motivation for going local while 85% said it was the sheer convenience.

Neighborhood vs Online

The shop around the corner is competing with the biggest box store of them all, the internet, and two out of three Facebook users say they look to local business websites once a week.

The overlap between local and online is that four our of five consumers polled said they use their mobile to interact with local business. With 66% saying smartphones help them shop, the numbers are unsurprising.

Regardless of the size of a business, three out of five said an online presence is essential but only 48% said they have started to optimise marketing for mobile. As the mom and pops operations join the race, its safe to say mobile friendly shopping is the new starting point for marketing. Period.

Are you surprised about the heavy mobile push? What do you think about the numbers? Let us know in our comments.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

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Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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