[SMK] Social Media Knowledge


Mobile Feeds: the Future of Marketing

Short form creative content is fast becoming the preferred media for consumers to take in advertisements, and its strongest form is found on mobile.

Scrolling towards broader horizons

Facebook has found that consumers will take in content at 1.7 seconds on mobile, compared to desktop usage which takes 2.5 seconds to consume.

The versatility of mobile devices also allows for branding to be made personal with more efficiency, allowing for longer attention spans of a given advert while consumers engage and share more frequently.

Mobile video is becoming the strongest platform for adverts with Facebook predicting 75% of all mobile data traffic to be video orientated by 2020.

Mobile ads: the upper medium

From direct response, brand, and digital native marketers, consumers are proving themselves to have a varied taste when it comes to giving their full attention to ads. Quick, creative, and new is key.

GIFs are fast establishing themselves as a new art form of advertisers. Facebook has recently taken great strides to bring the medium to comment sections and Messenger conversations. Companies like Magnum Pakistan have run short GIFs and videos to further their brand, achieving 11-point lifts in message association.

Vertical videos, Instagram and Snapchat stories, and GIFs are all new arsenals in the advert tool belt of media marketing and consumers couldn’t be happier.

How do you prefer your adverts? Are you more likely to retain what you find on your mobile? Give us your thoughts in the comment section below.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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