[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook adopts Ads for Marketplace

Facebook is currently testing a new format that presents ads to a small group of Marketplace users in the US. 

Facebook feeds adverts

The new initiative of bringing ads to marketplace will be in News Feed format that users are already familiar with, in order to foster a frictionless adoption.

Clicking on an ad will bring users to the applicable landing page, where they can purchase the specific service or product from the advert.

Buy, sell, and browse

Launched in October of 2016, Facebook Marketplace is designed for users to buy and sell personal items, focused on nearby products.

Trying to take a bite out of eBay and Gumtree-style listings, Marketplace has already seen 18 million items posted, and lead to a 77% growth in conversations between buyers and sellers.

Have you used Marketplace? What’s your impression and would you benefit from commercial adverts? Tell us what you think in the comment section below.

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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