[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

More ways to connect on Facebook Live

Facebook has announced two updates for Live that make it easier to connect with friends.

Here what's you need to know.

Live Chat with Friends

The first update is Live Chat with Friends. This feature lets you invite multiple friends to a private chat, where you can discuss a public live broadcast.

For example you might be watching the final of The Voice, some breaking news, or a sports game. Interactions of course include emojis. And yes, it's a bit like Twitter.

Once the broadcast ends, you can keep the conversation going on Messenger.

Live Chat with Friends is currently being tested on mobile.

Live With

The second update is Live With.

This lets you invite a friend into your Live video, meaning you can virtually shoot the breeze together. Even if you happen to be separated by a continent or two.

Live With involves sharing the screen with your pal, which Facebook promises makes going live “more fun and interactive” for both you and your viewers.

The shared screen either works in portraits (for picture-in-picture) or landscape (side-by-side) modes.

These updates come as Facebook aggressively pushes Live, and the strategy seems to be working. Users now comment 10X more often on Live videos, compared to regular vids.

Do you use Facebook Live for business? Let us know how in the Comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment