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DIGITAL MARKETING NEWS

More ways to connect on Facebook Live

Facebook has announced two updates for Live that make it easier to connect with friends.

Here what's you need to know.

Live Chat with Friends

The first update is Live Chat with Friends. This feature lets you invite multiple friends to a private chat, where you can discuss a public live broadcast.

For example you might be watching the final of The Voice, some breaking news, or a sports game. Interactions of course include emojis. And yes, it's a bit like Twitter.

Once the broadcast ends, you can keep the conversation going on Messenger.

Live Chat with Friends is currently being tested on mobile.

Live With

The second update is Live With.

This lets you invite a friend into your Live video, meaning you can virtually shoot the breeze together. Even if you happen to be separated by a continent or two.

Live With involves sharing the screen with your pal, which Facebook promises makes going live “more fun and interactive” for both you and your viewers.

The shared screen either works in portraits (for picture-in-picture) or landscape (side-by-side) modes.

These updates come as Facebook aggressively pushes Live, and the strategy seems to be working. Users now comment 10X more often on Live videos, compared to regular vids.

Do you use Facebook Live for business? Let us know how in the Comments.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

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