Tribe Influencer is an app by Tribe Digital (Australia) that promises to connect companies to social media influencers in new and hopefully interesting ways.
For people with a significant social media following who haven't yet monetised it, Tribe Influencer presents an easy-in to that marketplace.
Influencers with at least 3,000 followers on either Facebook, Instagram or Twitter can use the app to potentially earn money for mentioning products.
It promises users the choice of which campaigns they want to get involved with. It also lets them compose their social content in their own voice, so they don’t have to come off as a corporate shill.
In an interview with news.com.au, Jules Lund of Tribe Group claims that his platform has ‘had 30,000 pieces of content submitted to the platform from 5500 creators’.
Brands can submit a brief to Tribe. If the brief appeals to users, potential influencers will submit draft content. If the brand approves the content, a fee will be deducted from account and the post will go live.
The exact pricing model is not clear, but Tribe’s website does mention an average price of $220+GST per post.
A host of well-known brands have signed on to the corporate side of the equation. Big names include Vodafone, Qantas, Adidas, Spotify, Canadian Club, Disney, Kelloggs, Jeep and Subway.
As yet, there is little public data about the return on investment that Tribe campaigns provides.
In terms of the app’s performance, user feedback published on the iTunes store mentions app crashes and an inconvenient requirement to use Facebook as a login. In the Google Play Store, complaints are largely about the app’s ineffectiveness for international users.
Tech start-ups expect some bumps in the road. If Tribe can overcome the gripes that users have with the current iteration of the app, their venture has definite potential.
The group has been raising capital and has mentioned a potential move into Asian markets.