[SMK] Social Media Knowledge


Stat Attack: Snapchat

While Facebook remains the unquestioned top dog of social networks, this year may be seen as belonging to Snapchat.

From skyrocketing video views to innovative brand campaigns and a name change, Snapchat’s evolving from millennial plaything into a serious option for brands.

So today we’re taking a look at the most recent snappy stats.

Millennial mojo

Snapchat now has over 200 million daily active users. And boy, are they active.

Over 60% of users create snaps every day, and 400 million Snapchat stories are posted every 24 hours.

Some 9000 snaps are shared every second.

Post it

Snappers can’t get enough of video. A staggering 10 billion videos are shared every day on the platform. That’s a 400% increase in just one year.

It’s also more than Facebook’s 8 billion daily video views.


While Snapchat has released a bunch of new features intended to make content more long lasting, the fleeting nature of snaps still appeals to many users.

Over one third of snappers admit they use the platform because their content has an expiry date.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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