[SMK] Social Media Knowledge


New Dropbox app more than just a recycle

Dropbox’s latest app has exited the beta phase and poised to bring real-time documents to its list of services. Welcome to Paper.

Paper cuts Google

Anyone familiar with Google Docs will find the layout of Paper fairly intuitive. The added benefit of real-time document editing allows team members to work on projects simultaneously.

Paper offers a cleaner interface as well. The toolbar has been trimmed away leaving more room for generating content. But a streamlined workspace isn’t the only appeal.

The manager is in

Dropbox has incorporated project management capabilities from the ground up, allowing for less need of peripheral apps. Adding task lists and allowing notes to sync with Google calendar further compounds flexibility.

In a push to challenge established platforms, Dropbox is also releasing Smart Sync, the business friendly arm of Paper, allowing entrepreneurs to preview an archive of files before downloading specific work.

Paper combines all the features of typical document and project apps in an efficient package with streamlined file sharing as top priority. Paper may have some weight.   

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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