[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Next Gen ‘Shopping’ campaigns on AdWords

The latest in a recent sequence of new optimisation options from AdWords: new and improved Shopping campaigns.

New twist on an old favourite

Next-gen approach to AdWords’ retail optimisation promises machine learning and automation dedicated to getting the best conversion rates yet.

Like older AdWords Shopping campaigns, the new ones target audiences based on product data rather than keywords. However, the new iteration offers extra AI guidance and adds Showcase Shopping Ads into the mix. 

Product v Showcase

Product Shopping ads are your typical one-item sell, usually with a pic, a price and a link to buy. Advertisers pay for these on a cost-per-click basis.

New in 2017, Showcase shopping ads are ones with info about a few related products. They often show up when a search uses non-specific terms.

Advertisers pay for these on a cost-per-engagement basis, registering when people first expand the ad then click a link.

How fresh is this?

Reckon this should’ve been a mainstream option all along? Well, functionally, users could get similar results with earlier

Shopping campaign options so long as they were quite hands-on in their approach and rigorous in their data interpretation.

In theory, though, the new Shopping campaigns should get better results with less effort

Have you tried AdWords new Shopping campaigns? How have they measured up?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU