[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Number Crunch: Blogs

It's been a long time since blogging was the domain of tech heads broadcasting from basements. 

Brand blogs are a fantastic way to communicate with customers, offering a unique way to reach out to clients, share promotions and show some personality. 

Here's a few numbers in case you still need convincing.

Is blog is good

Over a third of marketers say blogs are the most valuable type on content marketing.

One reason is that blogs are great for boosting your Google ranking, accounting for 434% more indexed pages and 97% more indexed links.

Another reason? B2B brands that blog see 67% more leads every month.

Share to succeed

It's not enough to just blog, you have to ensure your content is being shared.

Over 41% of readers judge a blog's influence by the number of social shares its posts accumulate.

On average blogs get most traffic on Mondays, while readers are most likely to share content on Thursdays.

Baby steps

Your blog might take a little while to gain traction, but it pays to be persistent.

Once blogs reach 51 articles, the average blog's traffic increases by almost 50%. 

Article beat ads

Consider investing in original content, as over 70% of users learn about brands via original articles instead of ads. 

And if you've got a number of employees who are budding wordsmiths, you might want consider sharing blogging duties.

Some 60% of readers say a blog with multiple authors has more credibility.

Keep it constant

Finally, there's no point starting a blog and having it lie idle. 

Blogs that post at least once daily attract five times more traffic than those that do not.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment