It's been a long time since blogging was the domain of tech heads broadcasting from basements.
Brand blogs are a fantastic way to communicate with customers, offering a unique way to reach out to clients, share promotions and show some personality.
Here's a few numbers in case you still need convincing.
Is blog is good
Over a third of marketers say blogs are the most valuable type on content marketing.
One reason is that blogs are great for boosting your Google ranking, accounting for 434% more indexed pages and 97% more indexed links.
Another reason? B2B brands that blog see 67% more leads every month.
Share to succeed
It's not enough to just blog, you have to ensure your content is being shared.
Over 41% of readers judge a blog's influence by the number of social shares its posts accumulate.
On average blogs get most traffic on Mondays, while readers are most likely to share content on Thursdays.
Your blog might take a little while to gain traction, but it pays to be persistent.
Once blogs reach 51 articles, the average blog's traffic increases by almost 50%.
Article beat ads
Consider investing in original content, as over 70% of users learn about brands via original articles instead of ads.
And if you've got a number of employees who are budding wordsmiths, you might want consider sharing blogging duties.
Some 60% of readers say a blog with multiple authors has more credibility.
Keep it constant
Finally, there's no point starting a blog and having it lie idle.
Blogs that post at least once daily attract five times more traffic than those that do not.