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Number Crunch: Yelp 2015

Yahoo, Google, Twitter. Yelp continues the time-honoured trend of digital giants adopting wacky names while delivery a very sophisticated service.

So today we're having a closer look at the location and review-based service.

Yelp all about it

Yelp was founded in 2004 and today has 142 million monthly unique users.

Over 90 million reviews have so far been posted on Yelp.

Even stevens

Yelp users are fairly split in their preferences for checking in.

Mobile users make up around 89 million users, with desktop not far behind on 79 million.

On-the-grow

However mobile users are Yelp's most engaged segment.

Last quarter 71% of Yelp searches came from a mobile device, while mobile users were responsible for 56% of the content shared on the service.

Business broadcaster

There are over 2.1 million businesses listed on Yelp, while the service currently has 90,000 advertisers.

Shopping, Restaurants, and Home and Local Services are the most popular categories with Yelpers.

However only businesses with a three-star Yelp rating or higher can become advertisers.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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