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One fifth of all Facebook videos now Live

We've all heard the term "Live in the moment". Now it seems Facebookers are taking the notion to heart.

To wit: one in five videos on Facebook are now Live.

We're doing it Live

The figure comes courtesy of Facebook's head of video, Fidji Simo.

Simo also revealed in a Facebook post that Live broadcasting has increased 4X in the past year.

Slowly but surely

The figures hint at a remarkable turnaround for Facebook. When Meerkat and Periscope first brought live streaming to the mainstream, Facebook was caught largely flatfooted. Making matters worse, Snapchat quickly swooped on the scene.

However Facebook rallied its considerable forces and soon released its own live streaming product. First for celebrities, then broadcasters, one year later Live is being embraced by Facebookers around the globe. Indeed, Live broadcasts are now watched 4X longer than pre-recorded videos.

Have you used Live in your social strategy? Let us know in the comments.
 

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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