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DIGITAL MARKETING NEWS

Facebook toys with alternative News Feed

Facebook is testing a second, alternative News Feed for mobile users.

Multiple sources

Select Facebook users have reported seeing a rocket ship icon on their iOS or Android devices, which leads to a second News Feed.

This feed looks and feels just like the regular one, except the content comes from Pages and profiles you haven't Liked.

Crapshoot?

The phantom News Feed content isn't random – it appears to be tailored around your current interests, and similar Pages you've Liked.

Users have also seen posts popular with their Facebook friends surface, and geographically-linked content.

While there's no official word from Facebook, a second curated News Feed could potentially be of benefit for users looking for fresh content, as well as a new place for marketers to play.

Is there room in your life for more than one News Feed? Let us know in the Comments?

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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