[SMK] Social Media Knowledge


Who’s In with Microsoft

Who’s In is Microsoft’s latest adventure in the social realm. It's designed to help friends plan group dates, making dinners, movies and visits easier to organise.

Asking who’s in?

Users set up groups of recipients and select a group activity they’d like to propose. To invite folks to attend (or give feedback), users then hit the eponymous ‘Who’s In’ button.

Users can search from within the app for things to do and places to go. The search is powered by Microsoft Bing. It also feeds through useful info, such as reviews, that might help the group make its decision.

Microsoft’s social credentials

In the past, Microsoft’s social network attempts have met with mixed receptions. None of their homegrown social services have won big. As a recent example, it folded its failing social network for students, Socl.

Business of social

Microsoft has found some success when it’s bought into the social aspects of business. This is exemplified by its acquisition of LinkedIn and Yammer.

Quite akin to an appointment organiser, Who’s In may parlay Microsoft’s business-social successes into the consumer social sphere.

iMessage exclusive

Who’s In is currently exclusively available as an iMessage app for iOS users in the US. Expect other countries to get the goods soon. 

Do you think Who's In will be a hit with the kids? Let us know in the Comments.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment