Who’s In is Microsoft’s latest adventure in the social realm. It's designed to help friends plan group dates, making dinners, movies and visits easier to organise.
Asking who’s in?
Users set up groups of recipients and select a group activity they’d like to propose. To invite folks to attend (or give feedback), users then hit the eponymous ‘Who’s In’ button.
Users can search from within the app for things to do and places to go. The search is powered by Microsoft Bing. It also feeds through useful info, such as reviews, that might help the group make its decision.
Microsoft’s social credentials
In the past, Microsoft’s social network attempts have met with mixed receptions. None of their homegrown social services have won big. As a recent example, it folded its failing social network for students, Socl.
Business of social
Microsoft has found some success when it’s bought into the social aspects of business. This is exemplified by its acquisition of LinkedIn and Yammer.
Quite akin to an appointment organiser, Who’s In may parlay Microsoft’s business-social successes into the consumer social sphere.
Who’s In is currently exclusively available as an iMessage app for iOS users in the US. Expect other countries to get the goods soon.
Do you think Who's In will be a hit with the kids? Let us know in the Comments.
Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.