[SMK] Social Media Knowledge


onSocial Multi-streaming Live Video

BlueJeans—a company renowned for cloud-based video conferencing and comms services—has unveiled onSocial. It’s a multi-stream live video broadcasting platform that embraces social media for broad accessibility.

Facebook Live plus

onSocial is building on the success of Facebook Live. It lets producers bring multiple streams together into a single broadcast.

For viewers, onSocial grants access to multiple simultaneous feeds, all viewable through a single event screen. Involvement and immersion seems heightened by the apparent control it offers.

Multi-streaming possibilities

From the producer’s end, there’s the flexibility to show different content in each feed. onSocial plans for individuals allow for up to 25 simultaneous feeds. Plans for individuals have the capacity to stream up 100 feeds at once.

Entire events can also be recorded and saved. In this way, they may later be made available for download.

Compatibility & versatility

Given BlueJeans established expertise in cross-platform video conferencing, it should come as no surprise that onSocial is broadly device compatible. Broadcasters can connect their livestream to the onSocial from a desktop computer, a mobile device or even professional A/V equipment.

BlueJeans’ promo video for the new service shows it being used to stream roundtable discussions, question-and-answer sessions, multi-angle TV shows, educational forums and remote team presentations.

Video makers can set-up a slick production, a budget broadcast or take things fully mobile. Versatility like this may see onSocial adopted by anyone from solo social media influencers through to corporate giants.

Go onSocial

Two onSocial plans are available—Personal and Studio. The latter is obviously the premium product, allowing more simultaneous streams and providing a higher level of support. Neither of the plans yet has a flat price: it’s all currently price on inquiry.

Parent company BlueJeans has been rated among the top start-ups globally and its cloud services are acclaimed and commercially successful. The brand is considered innovative and cool. onSocial seems set to enhance this reputation.

At launch, onSocial looks to be mainly targeting US users. Due to this, its plans and support services are largely skewed to cater for that crowd. You can check out whether it’ll work for your business with a Free Trial.

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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