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DIGITAL MARKETING NEWS

Periscope adds Custom Hearts for Brands

Twitter now lets brands create “custom hearts”, letting users show their appreciation for Periscope live videos.

NBC Universal among first to test new icon

Film promotions have proven an excellent testing ground for users to show their appreciation for content, encouraging fans to generate higher approval ratings.

Brands won’t have carte blanche to design just any logo -different variations will have to be approved and developed in partnership with Twitter.

All you need is love

Twitter’s approach to cooperative heart graphics allows for more control over how larger brands may use, rather than abuse, this new service.

Unique to these icons is the ability for non-Periscope users to see these new designs, even if they are just viewed on Twitter.

With Facebook and Twitch using unique emojis and custom animated emoticons of their own, the trend seems to be set and users are engaging.

Do you use Periscope for your promotions? Let us know how in the Comments.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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