[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Periscope ups live streaming to match Facebook

It’s been a big month for Facebook Live – the streaming service got longer, enhanced features, and even audience targeting.

Now Twitter’s Periscope is keeping up with the Joneses with its latest raft of updates.

Trailer Park

The major new announcement is Highlights. Essentially this will create a short hype reel for every Periscope broadcast – sort of like your own movie trailer.

This will presumably help viewers decide whether they want to commit to that 30 minute live stream.

Embed and AutoPlay

You can now also view Periscope broadcasts through embedded tweets.

Users have long been able to view streams on Twitter.com, but by extending functionality to embeds, Periscope is dramatically increasing the places viewers can tune in.

Finally, Android users can now access an Autoplay function, with streams muted before you decide to view.

The update will no doubt attract more users to Twitter’s original streaming platform. Whether it can lure them away from Facebook Live is another matter.
 

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment