[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Pinterest and Samsung team up to take on Google

Here's an unlikely but potentially powerful alliance: Pinterest and Samsung have just joined forces to take on search.

Pin the Phone on the Digital Donkey

Pinterest's new visual search tech will power the image search function in Samsung's Galaxy S8, and Samsung's AI assistant Bixby.

This means when users take pictures on the phone's camera, they will be shown related products and concepts from Pinterest.

For example, taking a picture of your friend's jacket could unearth accessory ideas, or where to buy the item.

Brands including Target and Home Depot have already tested the associated search ads.

Dollar deals

The move could see Pinterest and Samsung take a chunk out of search marketing budgets – a realm long dominated by Google. 

At present Google commands 78% of that market, netting a very nice US$28.5 billion annually. 

Currently, only 3% of Pinterest searches mention brands. This could represent a vast untapped market for brands, for now at least.

How do you think this new partnership will pan out? Let us know in the Comments.
 

 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU