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DIGITAL MARKETING NEWS

YouTube cuts ads on Channels

In what might seem a counter-intuitive step, YouTube is cutting ads on channels with less than 10,000 views in total.

Ad-Free?

However the move ins't entirely altruistic, nor necessarily aimed at making the viewing experience better for users.

Rather, the update is a response to the backlash YouTube faced after big advertisers found their ads run beside questionable or offensive content.

Brands including Coca-Cola, PepsiCo, and Walmart have pulled advertising dollars out of targeted search.

Clean slate

By raising the threshold to enter its advertising program to 10,000 views, YouTube will be hoping to keep most unsavoury content away from the premium ads of its big spenders.

It could also mean brands with more modest YouTube followings may struggle to monetise.

No word yet on whether kitten videos will be affected by the update. 

Do you think these changes will affect views on your YouTube channel? Let us know in the Comments.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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