[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Pinterest and Samsung team up to take on Google

Here's an unlikely but potentially powerful alliance: Pinterest and Samsung have just joined forces to take on search.

Pin the Phone on the Digital Donkey

Pinterest's new visual search tech will power the image search function in Samsung's Galaxy S8, and Samsung's AI assistant Bixby.

This means when users take pictures on the phone's camera, they will be shown related products and concepts from Pinterest.

For example, taking a picture of your friend's jacket could unearth accessory ideas, or where to buy the item.

Brands including Target and Home Depot have already tested the associated search ads.

Dollar deals

The move could see Pinterest and Samsung take a chunk out of search marketing budgets – a realm long dominated by Google. 

At present Google commands 78% of that market, netting a very nice US$28.5 billion annually. 

Currently, only 3% of Pinterest searches mention brands. This could represent a vast untapped market for brands, for now at least.

How do you think this new partnership will pan out? Let us know in the Comments.
 

 

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

Leave a Comment

RECOMMENDED FOR YOU