[SMK] Social Media Knowledge


Pinterest dishes up new Analytics Tools

Pinterest is continuing to court advertisers by offering new measurement solutions to help monitor the platform’s impact.

The Pinterest yardstick

Capitalising on the mindset of Pinterest shoppers looking for new products, Pinterest is launching two new ad features: Moat Measurement and NinthDecimal.

Pinterest tends to have a greater ad viewability than other platforms, seeing as much as 90% for in-app ads. Moat Measurement, which monitors viewability, had previously seen the industry bar set at 57%.

Greater viewability translates to stronger results for advertisers, which is precisely why Pinterest has contracted Moat to provide solutions for Promoted Pins and test new Promoted Video ad formats.

Content matters

The other addition is NinthDecimal which monitors the relevancy and actionability of a given ad. The feature has analysed billions of ad impressions across retail, entertainment, quick serve restaurants, auto, and packaged goods.

What does it all equate to? More foot traffic. NinthDecimal found that Pinterest has a 93% greater impact in driving consumers to physical store locations, and revealed 51-69% of that traffic are new customers.

Have you used any of Pinterest new analytics for your product? Do you agree with their assessment of the average Pinterest browser? Let us know in the comments.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment