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Pinterest makes purchasing on mobile possible

Pinterest has just rolled out an update that brings Buyable Pins to iOS users.

Pin that

Pinterest announced the news in a blog post.

"Earlier this month, we announced buyable Pins—the simple, secure way to buy your favorite products on Pinterest. Today, we’re excited to start rolling them out to U.S. Pinners on iPhone and iPad," wrote Michael Yamartino, Head of Commerce at Pinterest.

Pay on the go

Items for sale are identified with blue price tags. Users can filter results based on categories including colour and sale price.

As part of the update, there’s also a Shop Our Picks category that displays curated content around the latest Buyable Pins.

Users can pay for products using Apple Pay or credit card, directly in the app.

Roll out

While they’re only available in the US for now, Pinterest says there will soon be 30 million Buyable Pins rolling out from brands including Macy’s, Nordstrom and SOBU.

And an Android version is in the works.

To find out more visit blog.pinterest.com.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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