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DIGITAL MARKETING NEWS

Pinterest overhauls iOS app

If you’re an iOS Pinterest user, you’ll have noticed some big changes with the latest app update. 

The popular visual discovery tool as given its iOS a major overhaul. Here’s what they’ve changed.

Feels Cleaner

Pinterest says that their latest app is their ‘fastest and cleanest app yet.’

The changes they’ve introduced are aimed at creating a clean and simple user experience regardless of how old your phone is or what language you speak.

The first noticeable change is cosmetic. The overall and layout have been cleaned up and given a more modern aesthetic that Pinterest says lets users ‘focus more on pins.’

The app is now also now readable in 31 languages, including Kanji, Roman and Cyrillic, and all are legible regardless of screen size. 

Feels Faster

The biggest change to the app, however, is speed. Pinterest says that their engineers have rebuilt it from the ground up for to optimise load times. 

The result is a home feed that loads up to 3x faster than before. They also claim that the new version is up to 10x more responsive to touch and scrolling.

Android & web coming soon

Currently the update is only for iOS devices, but Pinterest says Android and web updates will follow soon.

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