[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube first to go live in 360 degrees

Will 2016 be the year we remember as the year that 360 immersive VR video goes mainstream?

With the unveiling of Live 360, YouTube is certainly doing everything they can to make it happen.

Stealing a march on Facebook

Over the past year, we’ve heard a lot about Facebook’s big plans for VR/360 video. Something of a Zuckerberg pet project, Facebook acquired Oculus VR for USD$2 billion and began rolling out 360-degree video support on Facebook.

Now, YouTube is looking to storm that space, beating Facebook to the punch not only with live 360 streaming, but what they claim is a cheap(er) to use 360-degree product, both from the consumer and the creator side of the picture.

Easier to immerse yourself…and others

For consumers, all you need to watch streaming VR vids via YouTube is to open the YouTube app on your device or load it up from the web and. That’s it. No specialised harware required.

For producers, YouTube claims that Live 360 will work with cameras as inexpensive as USD$350 at launch.

They will also release an API so that any interested hardware makers can get in on the act.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment