Shazam, the music discovery app that can recognise a song and name it for you, has been dipping its toes into the marketing pool for some time.
Now it’s diving in head first with the launch of Shazam for Brands.
With open arms
Up until now, Shazam has mainly worked with advertisers to try increase audience engagement by offering expanded content when they ‘shazam’ an ad.
And, while they’ve partnered with select brands on more adventurous campaigns before, Shazam for Brands is the first time they’ve opened up their offering to all.
There’s no doubt that Shazam for Brands has some pretty enticing potential. Take a look at recent collaborations with BMW and the Marvel movie Ant-Man.
For BMW, Shazam made 220 images of BMWs ‘Shazamable for purchase’ at an installation at London’s Kings Cross and in select print ads.
For Ant-Man, they created Shazamable posters that allowed users to experience things from Ant-Man’s viewpoint and take selfies with the bug-sized character.
By opening their arms to any and all interested brands, Shazam is actively exploring ways to make virtually anything Shazamable.
Given the demonstrated flexibility and nearly endless possibilities, some are predicting that it could be the nail in the coffin for the already-struggling QR code.
Visit Shazam for Brands to find out more.