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DIGITAL MARKETING NEWS

Brands go Shazam!

Shazam, the music discovery app that can recognise a song and name it for you, has been dipping its toes into the marketing pool for some time.

Now it’s diving in head first with the launch of Shazam for Brands.

With open arms

Up until now, Shazam has mainly worked with advertisers to try increase audience engagement by offering expanded content when they ‘shazam’ an ad.

And, while they’ve partnered with select brands on more adventurous campaigns before, Shazam for Brands is the first time they’ve opened up their offering to all.

Powerful potential

There’s no doubt that Shazam for Brands has some pretty enticing potential. Take a look at recent collaborations with BMW and the Marvel movie Ant-Man.

For BMW, Shazam made 220 images of BMWs ‘Shazamable for purchase’ at an installation at London’s Kings Cross and in select print ads.

For Ant-Man, they created Shazamable posters that allowed users to experience things from Ant-Man’s viewpoint and take selfies with the bug-sized character.

QR Killer?

By opening their arms to any and all interested brands, Shazam is actively exploring ways to make virtually anything Shazamable.

Given the demonstrated flexibility and nearly endless possibilities, some are predicting that it could be the nail in the coffin for the already-struggling QR code.

Visit Shazam for Brands to find out more.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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