[SMK] Social Media Knowledge


Brands go Shazam!

Shazam, the music discovery app that can recognise a song and name it for you, has been dipping its toes into the marketing pool for some time.

Now it’s diving in head first with the launch of Shazam for Brands.

With open arms

Up until now, Shazam has mainly worked with advertisers to try increase audience engagement by offering expanded content when they ‘shazam’ an ad.

And, while they’ve partnered with select brands on more adventurous campaigns before, Shazam for Brands is the first time they’ve opened up their offering to all.

Powerful potential

There’s no doubt that Shazam for Brands has some pretty enticing potential. Take a look at recent collaborations with BMW and the Marvel movie Ant-Man.

For BMW, Shazam made 220 images of BMWs ‘Shazamable for purchase’ at an installation at London’s Kings Cross and in select print ads.

For Ant-Man, they created Shazamable posters that allowed users to experience things from Ant-Man’s viewpoint and take selfies with the bug-sized character.

QR Killer?

By opening their arms to any and all interested brands, Shazam is actively exploring ways to make virtually anything Shazamable.

Given the demonstrated flexibility and nearly endless possibilities, some are predicting that it could be the nail in the coffin for the already-struggling QR code.

Visit Shazam for Brands to find out more.

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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