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Pinterest reaches $1 billion in Ad Sales

Pinterest is approaching its $1 billion mark in ad revenue as it rolls toward 2019.

Money is a good thing

Critics were skeptical of Pinterest’s pricey private market valuation, but now Pinterest is having unmitigated success through mobile ads as it becomes the go-to spot for fashion and beauty.

Investors are beginning to salivate with trades on secondary market value ranging between $13 billion and $15 billion, up considerably from its 2017 evaluation of $12.3 billion.

A lot of this is coming from users not just pinning ideas, but putting a pin to products they’re interested in revisiting and buying later.

Snapchat and Goliath

After going public, Snapchat’s stock dripped 20% as Facebook shamelessly cloned of Snapchat’s most popular features.

Snapchat also found it difficult to create relevant digital marketing against Facebook’s domination, however, playing to their unique strengths, Snapchat found its niche. Now Pinterest is doing the same.

Pinterest can turn other users posts into your own shopping experience. And that’s the edge. Users can purchase more readily the items they’re already researching. Shopping just got even easier, again.

Do you use Pinterest? Are you excited for the new shopping experience soon to be offered? Let us know what you think in our comments below.

 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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