[SMK] Social Media Knowledge


Pinterest reaches $1 billion in Ad Sales

Pinterest is approaching its $1 billion mark in ad revenue as it rolls toward 2019.

Money is a good thing

Critics were skeptical of Pinterest’s pricey private market valuation, but now Pinterest is having unmitigated success through mobile ads as it becomes the go-to spot for fashion and beauty.

Investors are beginning to salivate with trades on secondary market value ranging between $13 billion and $15 billion, up considerably from its 2017 evaluation of $12.3 billion.

A lot of this is coming from users not just pinning ideas, but putting a pin to products they’re interested in revisiting and buying later.

Snapchat and Goliath

After going public, Snapchat’s stock dripped 20% as Facebook shamelessly cloned of Snapchat’s most popular features.

Snapchat also found it difficult to create relevant digital marketing against Facebook’s domination, however, playing to their unique strengths, Snapchat found its niche. Now Pinterest is doing the same.

Pinterest can turn other users posts into your own shopping experience. And that’s the edge. Users can purchase more readily the items they’re already researching. Shopping just got even easier, again.

Do you use Pinterest? Are you excited for the new shopping experience soon to be offered? Let us know what you think in our comments below.


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