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Rank Facebook Posts based on Reactions

Are Likes now passé on Facebook?

Perhaps not quite, but Reactions are quickly gaining traction. In fact, there’s now a way to rank your Facebook posts, based on Reactions.

Smiley Face?

That’s right. CrowdTangle now lets you rank your posts based on the six Facebook Reactions (Like, Haha, Love, Wow, Sad, and Angry).

Using the CrowdTangle Facebook dashboard, you can customise how your feed is ranked based on these Reactions. For example, when posting a funny video you’re probably after more Haha than Sad Reactions.

You can also set custom weights for notifications. This means you can see which posts got the most Likes, or which photo attracted the most Wows. This functionality extends to CrowdTangle’s Instagram, Twitter, and Reddit dashboards.

Lot to Like?

Facebook added Reactions back in February 2016.  Since then Facebookers have used Reactions over 300 billion times. The most popular reaction is Love, being used for 50% of all Reactions.

For marketers looking to drill down beyond Likes and Comments, CrowdTangle’s dashboard could be the ticket.

Do you take Facebook Reactions into account when ranking posts? Let us know in the Comments.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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